Ecommerce SEO that gets your category and product pages in front of shoppers who are ready to buy.
Shoppers search by category, by product name and by comparison — "best running shoes under £100", "wireless headphones vs wired". They want clear pages, honest descriptions and fast load times on their phone. We fix the technical foundation, improve your category and product pages, and build the content that helps shoppers choose.
- Category pages optimised for the searches that drive the most traffic and sales
- Unique product descriptions and structured data that help individual products stand out
- Buying guides and comparison content that capture shoppers early in their decision
How people search for online stores.
Example searches, not search volumes. They show the questions your pages need to answer.
Product searches
Typical searches in this group.
- buy [product] online
- [brand] [product] price
- best [product] for [use]
Category searches
Typical searches in this group.
- women running shoes
- kitchen storage ideas
- standing desks under [price]
Comparison and research
Typical searches in this group.
- [product A] vs [product B]
- is [product] worth it
- how to choose a [product]
Categories, products and a store Google can read.
Online stores win search traffic through category pages, clear product pages and a site structure search engines can crawl. Filters, variants and duplicate URLs can quietly create thousands of weak pages.
We fix the structure first, then improve the pages that bring buyers: categories, products and the content that helps people choose.
What we do for online stores.
Category pages
Pages that match how people shop, with useful text, links and filters that do not create duplicates.
Product pages
Titles, descriptions, images, reviews and structured data that help a product stand out.
Technical clean-up
Crawling, indexing, speed, duplicate and faceted URLs.
Content that helps buyers
Buying guides and comparisons that answer questions before purchase.
Category and product pages do the work.
Shoppers search for what they want to buy: a product, a category, a comparison. Your pages must be crawlable, fast and clear.
Most stores win or lose on category pages, product descriptions and technical basics.
The pages and details customers look for.
- Category pages with a short, useful introduction
- Product pages with their own descriptions, not supplier text
- Buying guides and comparison pages
- Size, delivery and returns information
- Customer reviews
- Structured data for products
- Clear internal links between related products
- Fast, mobile-friendly pages
A starting plan.
Week 1: Google profile
Check crawling, indexing and site speed.
Week 2: key pages
Rewrite the introductions and titles on your five highest-traffic category pages. Add a short, useful paragraph above the product grid explaining who the category is for and what to look for — it helps both shoppers and search engines.
Week 3: trust and areas
Rewrite the descriptions for your ten best-selling products — using your own words, not the supplier text. Then draft one buying guide for your most competitive category, answering the questions shoppers ask before they choose.
Week 4: reviews and tracking
Track organic sales, not only visits.
Easy fixes that bring in more customers.
- Supplier descriptions copied by many other shops
- Filters that create thousands of near-duplicate pages
- Out-of-stock pages that are simply deleted
- Thin category pages
- Slow mobile product pages
- No tracking of sales from organic search
Fix the technical basics
Filters can create thousands of near-duplicate URLs. Control them with canonical tags and sensible rules, and keep out-of-stock pages useful.
Common problems we fix for online stores.
Category pages are thin
Category pages often carry the most search demand.
- How we fix it: We write helpful category content and improve filters and titles.
Product descriptions are copied
Identical text on many stores gives Google no reason to prefer yours.
- How we fix it: We write unique product content for your key products.
Filters create duplicate pages
Endless filter URLs waste crawling and dilute signals.
- How we fix it: We control faceted navigation with canonicals and sensible indexing rules.
The site is slow on mobile
Most shoppers browse on phones and leave slow pages.
- How we fix it: We fix image weight, scripts and layout for speed.
Where should an online store start with SEO?
Usually with the technical foundation and your main category pages. Category pages carry the highest search demand, and technical problems like slow load times, faceted URL duplication or blocked pages can silently block progress across the whole store.
Do product reviews help SEO?
Yes. Genuine reviews add unique content to product pages, improve trust for shoppers and can help pages rank for long-tail searches. Use real reviews from verified buyers and follow your platform guidelines — incentivised reviews can violate both platform policies and Google guidelines.
Can you work on Shopify or WooCommerce?
Yes. We work with Shopify, WooCommerce, Magento, BigCommerce and custom-built stores, and we recommend changes that fit what your platform allows without requiring custom development unless necessary.
How do you handle duplicate pages from product filters?
With canonical tags, crawl directives and sensible URL rules. The goal is to let search engines index the right pages — usually unfiltered category pages — while blocking or canonicalising the rest.
Related services and guides.
Go deeper on the work behind this page.
Other markets we work in.
Free Ecommerce website audit
Check your own website in minutes. No signup and no email needed.
- Titles, descriptions and headings with the Title Tag Checker
- Mobile speed and Core Web Vitals with the Site Speed Tester
- Dead links with the Broken Link Checker, and your sitemap with the Sitemap Validator
Want more shoppers finding your products through organic search?
Request a free SEO audit. We will review your site and local profile and send you a ranked list of fixes.