Get cited in the answer, not just ranked in the results.
Generative engine optimization (GEO) helps your brand become a source that ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews recognize, trust and quote. We engineer entity authority, structured data and citable content.
- Strategy before tasks
- Built for Google and AI search
- Plain-language reporting
- query
- "best seo agency for ai search"
- entity.recognized
- true
- schema.coverage
- organization + faq + article
- citable_content
- answer-first pages
- sources.cited_by
- chatgpt, perplexity, gemini
- monitoring
- prompt-level
Optimization for the era of generated answers.
For two decades SEO meant ranking a page for a keyword. Answer engines changed the question. When someone asks ChatGPT or Perplexity something, the model writes an answer and cites a handful of sources. The new goal is to be one of them.
GEO is the discipline of making your brand easy for language models to identify, understand and trust. It builds on strong traditional SEO, then adds entity work, structured data, citable resources and monitoring of how AI engines actually describe you.
Entities
AI engines reason about things, not keywords. We make your brand, people and products clear, consistent entities.
Citations
We create the facts, studies and explanations that models prefer to quote, and the sources that confirm them.
Comprehension
Clean structure, schema and direct answers make your content easy to retrieve and summarize accurately.
Six things in every GEO engagement.
No single tactic gets you cited. GEO is several disciplines working together.
AI-optimized content
Pages engineered to be quoted.
- Answer-first Q&A structure
- Fact-dense, verifiable claims
- Pillar pages with clear definitions
- Plain-language summaries
Entity and knowledge-graph work
Be recognized as a real-world entity.
- Consistent name, description and facts
- Wikidata and profile alignment where eligible
- Cross-platform identity signals
- Author and organization markup
Schema and structured data
Facts in a format machines read.
- Organization, Article and FAQPage schema
- HowTo and Service schema
- Validation and monitoring
- JSON-LD implementation
Citable resources
Content that earns references.
- Original research and datasets
- Glossaries and explainers
- Calculators and templates
- Case studies and benchmarks
AI visibility monitoring
See what answer engines say about you.
- Prompt sets across major engines
- Citation and mention tracking
- Competitor comparison
- Change tracking over time
Digital PR and authority
Sources AI engines already trust.
- Editorial mentions and links
- Expert commentary
- Reputable directory presence
- Review and profile consistency
Five stages every answer engine uses. We optimize each one.
Improving your odds at every step is what makes GEO different from one-off content tweaks.
Entity
Make your brand recognizable as a real-world entity across the web.
Crawl
Ensure your content renders and parses cleanly for the crawlers that feed AI engines.
Index
Present facts, citations and structure that are easy to store as reliable information.
Retrieve and cite
Increase the chance your pages surface for relevant prompts and are named as a source.
Three reasons GEO is worth doing.
Be the cited source
When AI answers a buyer question in your category, your brand should be one of the sources it names.
Build durable trust
Models favor repeated, consistent mentions across credible sources, which also helps traditional SEO.
Prepare for the shift
More discovery is moving from result lists to generated answers. GEO keeps you visible through that change.
Use our free AI SEO prompts
Copy-paste prompts for keyword research, content briefs, schema and AI visibility testing. No signup required.
AI SEO PromptsRead our guide
Frequently asked questions
Straight answers to what people ask before they hire an SEO team.
Ask us something elseWhat is GEO (generative engine optimization)?
GEO is the practice of structuring your brand, content and authority signals so AI search engines can understand your entity, treat your content as reliable and cite you in generated answers.
How is AI SEO different from traditional SEO?
Traditional SEO aims for rankings on keyword searches. GEO aims for citations inside generated answers. Many tactics overlap, such as technical health, content quality and authority, but the goals and measurement differ.
Can you guarantee a mention in ChatGPT or Gemini?
No, and nobody honestly can. We increase the probability of citation through entity work, structure, content and authority, and we measure the change over time.
Which AI platforms do you cover?
ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and Microsoft Copilot, plus the sources they commonly draw from.
Does GEO replace SEO?
No. Google still drives most discovery and AI answers lean on well-optimized sites. GEO complements traditional SEO. Related reading: answer engine optimization.
How do you measure GEO results?
We track brand mentions and citations across a defined set of prompts, schema coverage, entity recognition and standard Search Console data, and report changes over time.
Related services
Read our guide
Be the source AI engines quote.
Tell us your category and we will test how major AI engines describe you today, then outline a plan to improve it.