SEO case studies and results.
We publish only results we can back up with data. Our first public case study is our own website.
One result we can show in full.
Lab data from our own mobile PageSpeed tests, with the method and the limits explained.
Our own site: mobile PageSpeed from 81 to 100
What was slowing the page, what we changed and the before and after numbers. This is lab data, and it is not a ranking promise.
Read the case studyResults from websites we work on.
Real numbers from Google Search Console and Shopify. Business names are not shown.
Google Search ConsoleBusiness website, last 28 days
- Clicks
- 23.2K
- Impressions
- 977K
- Average position
- 5.7
Search data from 9/29/26 to 10/26/26. The site name is not shown.
Google Search ConsoleBusiness website, last 28 days
- Clicks
- 14.3K
- Impressions
- 1.39M
- Average position
- 7.8
Search data from 9/29/26 to 10/26/26. The site name is not shown.
Google Search ConsoleBusiness website, last 3 months
- Clicks
- 1.63K
- Impressions
- 56.6K
- Average position
- 12.8
Search data from 7/27/26 to 10/26/26. The site name is not shown.
Google Search ConsoleNew business website, last 28 days
- Clicks
- 415
- Impressions
- 82.8K
- Average position
- 7
The first screenshot compares the last 28 days with the 28 days before. The second is an earlier view of the same site (9/20/26 to 10/17/26): 410 clicks, 80K impressions, average position 6.9. The chart shows the site starting to appear in Google at the start of that period, so this is a young site. The site name is not shown.
Shopify analyticsOnline store, 90 days
- Total sales
- £17.2K
- Orders
- 1,706
Shopify analytics for 23 April to 22 July 2026, compared with 22 January to 22 April 2026: sales up 481 percent and orders up 505 percent. Store name not shown.
These are numbers for individual websites. They are not a ranking promise, and results are different for every business. Want to see the sites themselves? See the websites we have built.
Client case studies are published with permission.
We would rather show less than overstate what we have done. A client result goes on this page only when the client agrees to it and we can show the data behind it, such as Search Console and analytics figures.
Until then, you can see how we think in our guides and test our free tools.
Results are measured against business goals.
- Visibility: impressions, clicks and average position in Google Search Console.
- Engagement: visits and what visitors do on the page.
- Outcomes: calls, form enquiries and bookings that come from search.
- Context: competition, season and site changes that also affect the numbers.
Are these real client results?
The case study we publish today is about our own website. We will add client case studies only when the client agrees and we can show the data behind the result.
Can you guarantee the same results for my site?
No. Results depend on your competition, your site's history, your market and your budget. No one can guarantee a position in Google or a number of visitors.
How do you measure results?
We use Google Search Console for impressions, clicks and positions, and your analytics for visits, calls and enquiries. Rankings alone are not the goal, so we connect them to enquiries.
Can I see how you would approach my site?
Yes. Request a free SEO audit and we will send a plain-language summary of what we would look at first.
Want to know where your site stands?
Request a free SEO audit and a person will review your site and send you a plain-language summary.