Google Ads set up properly, so your budget is not wasted.
We build your Google Ads account, choose the right keywords, write the ads and set up tracking, so you can see which clicks turn into calls and enquiries.
What setup covers
- Account and campaign structure
- Keyword research and negative keywords
- Ad copy and extensions
- Conversion tracking for calls, forms and sales
- Budget and bidding plan
Most wasted ad spend starts with the setup.
Broad keywords, missing negative keywords and no conversion tracking are the usual reasons small accounts spend money without results. We fix these before your money is spent.
You own the ad account. Ad spend is paid by you directly to Google.
The work, step by step.
- Research keywords and look at what competitors advertise
- Build campaigns around each service and location
- Write several ad variations to test
- Set up conversion tracking and Google Analytics 4
- Set daily budget limits and a bidding plan
- Review search terms and cut wasted spend, if you choose monthly management
From first call to launch.
- 1. A short call about your goals, budget and areas
- 2. A written plan that you approve
- 3. We build the account and you approve it before launch
- 4. Launch, then review the data and adjust
Honest notes.
- Ad spend is paid to Google on top of our fee.
- We cannot promise a number of calls or sales. Results depend on your offer, website, budget and competition.
- A clear, fast landing page matters. We can improve yours too (see Web Design).
Who this suits.
- Local service businesses that want calls and bookings
- Shops and online stores with a clear offer
- Businesses whose current ads cost money but show no tracked results
Common questions.
How much budget do I need?
It depends on your market and the cost per click. We estimate it in the plan before you spend anything.
Do you manage the ads after setup?
We offer setup only, or setup plus monthly management. Tell us which you prefer.
Will I own the account?
Yes. We create it in your name, or work inside yours, and you stay the owner.
How soon will I see results?
Ads can bring clicks within days, but it usually takes a few weeks of data to improve results. We cannot promise a number of sales.
Want to talk it through?
Tell us what you need and we will reply with a clear plan and a fixed quote.