Free tool · schema generator

Create schema markup (JSON-LD) for your page.

Choose a type, fill in the details and copy the JSON-LD code. It runs in your browser and stores nothing.

Generate your JSON-LD

Pick a schema type, fill in the fields and copy the code into your page.

Add the same questions and answers that are visible on your page.

Paste the code into the head or body of the page it describes.

What it checks

What the schema generator covers.

Four common types, with only the fields you fill in.

Organization and local business

Describe your business, website, contact details and profile links.

  • Organization
  • Local business
  • Profile links

FAQ page

Mark up questions and answers that are visible on your page.

  • Question and answer
  • Up to three pairs
  • Matches the page

Article

Describe a blog post with author, publisher and date.

  • Headline
  • Author and publisher
  • Date and image
How to use it

Three steps to useful results.

1

Choose a type

Pick the type that matches the page, such as Organization for your home page.

2

Fill in the details

Only fill in information that is also visible on the page.

3

Copy, paste and test

Paste the code into your page and check it with Google's Rich Results Test.

FAQ

Schema Markup Generator FAQ

Common questions about this tool and what the results mean.

Ask us about your results
Does schema improve my rankings?

Not directly. It helps search engines understand a page and can make it eligible for some rich results, but it is not a ranking switch.

Will I get FAQ rich results?

Google now shows FAQ rich results only for a limited set of sites, so do not expect them. FAQ markup can still describe the page accurately.

Must the markup match the page?

Yes. Only mark up information that is visible on the page, and keep it accurate and current.

Does the tool store what I type?

No. It runs in your browser and sends nothing to our server.

Ready when you are

Want an expert to fix what the tool finds?

Our team turns diagnostics into a prioritized roadmap and does the work. Start with a free audit request.