Build UTM tracking links in seconds.
Add source, medium and campaign to any link, so your analytics show which post, email or ad brought each visitor. It runs in your browser and stores nothing.
Build your tracked link
Fill in the fields or tap a preset. The finished link updates as you type.
What the UTM builder does.
Clean, consistent tags make your campaign reports easy to read.
Consistent tags
Lowercase and hyphens are applied automatically, so one campaign is not split into several rows.
- Lowercase
- Hyphens for spaces
- No duplicate rows
Required fields
Source, medium and campaign are the three fields analytics tools rely on most.
- Source
- Medium
- Campaign name
Extra detail
Term and content help you separate keywords or two versions of the same link.
- Term
- Content
- Existing parameters kept
Three steps to useful results.
Enter your URL
Paste the page you want people to land on.
Add source, medium and campaign
Use a preset or type your own labels, and keep the same names every time.
Copy and use the link
Paste it into your post, email or ad, then check the traffic in Google Analytics.
UTM Link Builder FAQ
Common questions about this tool and what the results mean.
Ask us about your resultsWhat is a UTM parameter?
A short tag added to a link, such as utm_source=linkedin, that tells your analytics tool where a visit came from.
Do UTM links affect SEO?
Not directly. Use them for links you share on social, email and ads. Avoid UTM links for your own internal links.
Why lowercase?
Analytics tools treat Facebook and facebook as different values, which splits your reports. Lowercase keeps them together.
Does the tool store my links?
No. It runs in your browser and sends nothing to our server.
Want an expert to fix what the tool finds?
Our team turns diagnostics into a prioritized roadmap and does the work. Start with a free audit request.