By the Seovoro Team · Last updated October 27, 2026
Key takeaways
- Pick one category and one area, then collect name, phone, website, rating and review count.
- Google restricts automated copying of Maps pages. The official Places API is the clearest way to stay within its terms.
- Score leads by simple signs of a weak online presence and contact the best ten a day.
- Check the email rules for your recipients before you send anything.
If you sell to local businesses, Google Maps is the biggest free directory you can use. The trouble is copying it by hand. This guide shows a clean process from search to a ready list.
In this guide
- Step 1: Decide exactly who you want
- Step 2: Collect the basics
- Step 3: Remove duplicates and junk
- Step 4: Add emails
- Step 5: Score who needs you most
- Step 6: Reach out with something specific
- Tips for a better list
- What your sheet should look like
- A simple score to pick the best leads
- A daily routine that works
- How Seovoro can help
- FAQ
- Sources
Step 1: Decide exactly who you want
Pick one category and one area, for example "dentists in Melbourne" or "plumbers in Austin". A narrow list is easier to personalize and converts better than a huge mixed one.
Step 2: Collect the basics
For each business you want: name, category, address, phone, website, rating and number of reviews. You can copy these by hand for a few dozen listings. For hundreds, use a tool such as our Google Maps Scraper, which collects them into a table you can download.
A note on rules: Google restricts automated copying of its pages in its terms. Google's official Places API is the clearest route for staying within the rules. Our scraper can work in browser mode or through the API, so choose the option that fits how careful you need to be.
Step 3: Remove duplicates and junk
- Remove repeated businesses (the same business can appear in several searches).
- Remove closed or "permanently closed" listings.
- Remove chains if you only sell to independents.
Step 4: Add emails
Maps rarely shows email addresses. Take the website column and run it through a contact finder. See how to find business emails from websites, and read its section on email rules before you send anything.
Step 5: Score who needs you most
Not every business is a good prospect. For an SEO offer, look for signs of weak online presence:
- No website, or a very old one.
- Few reviews, or a rating below 4.
- Not showing in the top results for their own service in their own area.
- A website with a missing title, no description, or no clear contact page. A quick site audit shows these in a minute.
Step 6: Reach out with something specific
Use one real finding for each business in your first message. That is far better than a generic offer. See how to write a cold email to local businesses.
Tips for a better list
- Search several related terms ("dentist", "dental clinic", "orthodontist") and merge them.
- Keep the date you collected the data. Business details change.
- Start with 50 good prospects, not 5,000 mediocre ones.
What your sheet should look like
Use one row per business and these columns: business name, category, area, phone, website, email, rating, number of reviews, a note (what you noticed), status (new, contacted, replied, closed) and date collected. A simple sheet is enough. The goal is to be able to filter by area, by rating and by status.
A simple score to pick the best leads
Give each business one point for each sign that they may need your help:
- No website, or an old website with no mobile version.
- A rating below 4.0 or fewer than 20 reviews.
- No replies to reviews.
- A missing title, description or heading on the homepage.
- Not in the top three for their main service in their own area.
Contact the highest-scoring ones first. They have the clearest problems and the clearest reason to talk to you.
A daily routine that works
- Pick 10 businesses from the top of your list.
- Spend two minutes on each to find one real finding.
- Send 10 short, personal messages.
- Reply quickly to anyone who answers.
- Update your sheet.
Ten good messages a day beats a thousand copy-pasted ones.
How Seovoro can help
Our Google Maps Business Extractor and other Maps bots do the collecting for you.
FAQ
How many places can I collect from one search?
Google shows a limited number of results per search, often around a hundred or so. To collect more, search by neighborhood or city.
Can I get emails directly from Google Maps?
Usually no. Take the website from each listing and find the email there.
How fresh is the data?
It is as fresh as the listing on the day you collect it. Re-check before a big campaign.
Sources
- Google Maps Platform: Places API overview
- Google Maps Platform: Terms of Service
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Written by Seovoro SEO Team
SEO, AEO & AI Search specialists at Seovoro. View author profile